Capturing the Rhythm of
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Super Bowl events in Santa Monica

If you can't be at the Big Game, you can still get in on the action with these Super Bowl themed events taking place in Downtown Santa Monica. 


Off The Field Players' Wives Association Charity Fashion Show


Santa Monica Place, 395 Santa Monica Place, Santa Monica, 2:30pm, Friday
The 21st annual event will serve as a benefit for the HollyRod Foundation, a nonprofit founded by Holly Robinson Peete and husband Rodney Peete, a onetime NFL star. In honor of HollyRod's mission, the event will be themed "Fashion on a Spectrum" and feature models on the runway in looks from the mall's Nordstrom and Hugo Boss. Entertainment Tonight vet Nischelle Turner will host. Tickets here.


Rams-Chargers Tailgate Experience on Third Street Promenade

1300, 1400 Blocks, Third Street Promenade, Santa Monica, 12pm-10pm, Thursday, Friday & Saturday

NFuse 360 Entertainment along with its partners Iheartmedia (AM 570 and KFI), Fox Sports Radio, KTLA-TV Channel 5, The Los Angeles Rams and The Los Angeles Chargers are bringing a Football Festival (Super Week)to the Santa Monica Promenade to commemorate the big game coming to LA. The event will feature live broadcasts hosted by some of LA's most famous announcers as well as a host of family friendly experiences where fans can compete in throwing the ball, kicking field goals, Jump challenges, Corn Hole, Blocking & Tackling skills challenges and special Sport art walls themed for the weekend plus special experience from The LA Rams as well as the newly created LA Chargers "Bolt City." 


GilletteLabs Outdoor Santa Monica Roller Rink
129 Santa Monica Blvd. Santa Monica, 12-8pm, Friday & Saturday
Gillette is hosting an activation (highlighting the GilletteLabs with Exfoliating Bar razor) that will feature a roller-skating rink, guest appearances from athletes and influencers, local to L.A. and the skate community, a pop-up barbershop with celebrity barbers from the Gillette Barber Counsel. Get your tickets HERE.



Esters Wine Shop & Bar

If you really want to class up that game day viewing, pre-order a Cheese & Charcuterie Party Spread. For $300, it feeds 15-20 people with TONS of cheese, charcuterie, VIP Snacks (housemade spiced nuts & olives), dried & fresh fruit, baguette, crostini and more.  It all comes ready to serve in two wooden boxes. Order for pickup via Tock or call 310-899-6900 with 24 hours' notice. For those seeking an alternative to Super Bowl Sunday or wanting to celebrate Valentine's Day a little early, swing by Esters anytime from Noon-9 p.m. for a "Super Rosé Tasting" featuring a tasting flight of 5 different rosés for $25. Also available is a curated Super Bowl Wine Pack. $70 gets you three bottles of wine—a pét-nat that almost tastes like beer, a refreshing Riesling (Tug's fave varietal), and a juicy, full-bodied red from one of South Africa's hottest winemakers. Available now for local or national shipping through the online shop, or pick it up at Esters.


Fairmont Miramar Hotel & Bungalows

Join us in the Lobby Lounge for a #SuperBowl viewing, happening on Sunday, February 13. Enjoy a game day menu of nachos, chicken wings, beer flights, and more!


Britannia Pub

Eagles fans know this laid-back neighborhood watering hole. With plenty of flatscreens, outdoor dining and delicious pub grub, the Britannia is a great place to watch the Super Bowl, even if the Eagles aren't playing. Enjoy Super Specials like $8 Bloody Mary's & Mimosas, $5.50 Bud Light Drafts. Happy Hour is every week day from 3-7pm. $7 food specials, $6 craft & imported beers, plus $6 well drinks.


Casa Martin

Some of the best Mexican food in Santa Monica, Casa Martin is family-owned with family recipes behind all their delicious dishes. Get 30% off your entire bill on Super Bowl Sunday at their Third Street Promenade location. Dine in Only.


More business specials can be found at

Thank you to our teammates Santa Monica Travel & Tourism! 


In case you didn't already know, Super Bowl LVI will be played at SoFi Stadium in Los Angeles on Sunday, February 13, 2022.


This year's Super Bowl Pregame show will be broadcast live from the Pier on Feb. 13 with NBC Sportscaster Maria Taylor making her Super Bowl hosting debut. She will be joined on the Pier by Former NFL quarterback Chris Simms, whose father was MVP of Super Bowl XXI as quarterback of the New York Giants.


"With the Super Bowl returning to Los Angeles for the first time in nearly three decades, we will highlight the host city and scene for viewers across the country," said Tommy Roy, Coordinating Producer, NBC Sports. "Beginning early in the Super Bowl LVI Pregame Show on NBC and Peacock, we will showcase Santa Monica Pier — an iconic destination, with its breathtaking views, sounds, and atmosphere."


The Pregame show will kick off at 10am and run for five hours in the lead up to the 3:30pm game. NBC, Telemundo and Peacock will be showing the day's programming, which will include a record breaking total of 27 hosts, analysts and commentators participating from eight locations in Los Angeles and the SoFi Stadium. Other parts of the Pregame show will be filmed at SoFi Stadium, the NFL tailgate, the AFC and NFC team hotels and several LA landmarks.


"The Super Bowl is a premier, iconic event, and for NBC Sports to choose the Pier for the pregame broadcast really validates the Pier's status as a premier, iconic venue," said Pier Corporation Executive Director Jim Harris. 



Our City transportation team has been closely tracking pre-game events slated to take place in Santa Monica - and expect?lots?of visitors for Super Bowl weekend. Follow these tips and tricks to help avoid traffic associated with the big game and the events in the week leading up to it.  


Use the Transit app (available on iOS and Android) to plan your transit trip around Santa Monica and buy your fare, try a scooter or electric bike, or if you plan to drive – park in one of the City's many parking facilities and enjoy the sunshine as you walk to your destination.  


If you're driving to Downtown Santa Monica, try parking in structures a short walk from all the action such as the Civic Center Structure (333 Civic Center Drive), Structure 1 (1234 4th Street), Structure 2 (1235 2nd Street), or Structure 9 (1136 4th Street).  


If you are headed to Santa Monica Beach or Pier, try parking at Lots 4 South (2030 Ocean Way) or 5 South (2600 Barnard Way). Not only will you save money due to lower parking fees, but you will get some fresh air in that additional short walk. 


There's roadwork on Main Street (between Pico and Olympic boulevards) so avoid that area if you can, and any tour buses coming to town should use the City's established Tour Bus Zones when loading or unloading passengers.

Keep in mind that the 2nd Street loading zones may be congested, so try other zones, including those along the south side of Wilshire Boulevard between Ocean Avenue and Third Street Promenade.  


If you are headed to any of the pre-game activities like the Super Bowl Experience in DTLA, we highly encourage taking public transportation, and doing so can get you a discounted ticket to the event. 


For the day of the game, parking at SoFi Stadium will be challenging and expensive. Save your money for a souvenir jersey and take the Big Blue Bus from Santa Monica to one of SoFi Stadium's multiple off-site shuttle locations. With a little planning, your roundtrip can cost as little as $12! By taking transit, you will avoid stadium congestion and surge pricing on rideshare services. Here's how you can take the Big Blue Bus to the SoFi Shuttle


If the huge cost and stress savings are still not enough to convince you to take transit to the big game, parking is available in and around the stadium for a fee. For information on parking, other shuttle pick-up sites across the region, accessible parking & mobility assistance, and taxi/rideshare information click here. For parking information at the Aviation/LAX Metro Station, click here