Capturing the Rhythm of
Downtown Santa Monica
Santa Monica Centric
Santa Monica to hold first SaMo PRIDE celebration in June


Miles of Santa Monica streets will light up with rainbow colors in June as the city holds its first SaMo PRIDE, a month-long celebration of the LGBTQ+ community.


Hosted by Downtown Santa Monica Inc. (DTSM), the Santa Monica Pier Corp. and Santa Monica Place in collaboration with the City, the festivities and programming celebrate individuality, empowerment, and inclusivity within Santa Monica.


"Downtown Santa Monica is fueled by the kind, intelligent and creative people that live and work here every day," said Kathleen Rawson, DTSM's chief executive officer. "As a member of the LGBTQIA community, I am proud of our inclusive, welcoming and progressive community that champions the fundamental human rights of all people.


"It's time we stand together to celebrate our PRIDE as we continue the fight for equality."


Mayor Gleam Davis said the celebration reflects the six core values the City Council identified this year — accountability, equity, inclusion, resilience, safety and stewardship.


"These values are not new to Santa Monica, they are engrained in who we are," Davis said.


Highlighting the celebration is "Miles of Pride," a series of light installations that spans miles of city streets and lights up the sky with a rainbow of colors.


The lights will shine every night during the month of June at the Third Street Promenade, Santa Monica Place and at the Pier Bridge.


The calendar of events, which promises to bring together the Santa Monica community and guests from around the world, focuses on family-friendly art, events and community connection.


City partners will host food festivals, happy hours, storytelling time for kids, silent discoes, free health classes and more to celebrate love in every color.


The month-long celebration kicks off Saturday, June 1 with the lighting of Miles of Pride.


"We are so excited to see the historic Pier bridge light up in rainbow colors this June," said Negin Singh, executive director of the Pier.


The celebration, Singh said, "can signify to other cities across the world the importance of standing with the LGBTQ+ community."

Julia Ladd, assistant vice president of property management for Santa Monica Place, said SaMo PRIDE "encapsulates our 'Uniquely Santa Monica Place' spirit and commitment to inclusivity and community connectivity."


For more information, sign up for the SaMo PRIDE newsletter and view a calendar of events at


Signature SaMo PRIDE Events


Miles of PRIDE

June 1 – June 30

The world-famous Third Street Promenade, Santa Monica Place and the iconic Santa Monica Pier will be lit up with all the colors of the PRIDE rainbow throughout the month of June with the "Miles of PRIDE" light installation spanning miles of city streets.


Colors of Progress 

June 1 – June 30

Third Street Promenade

"The Colors of Progress" is an art installation by artist Phil America, and created in partnership with Tre Borden /Co. and Downtown Santa Monica, Inc., that will present a visual oral history of the LGBTQ+ movement and will be displayed at PRIDE festivals around the U.S. When fully installed, hundreds of colored, hand-painted flags will hang above the Promenade and feature quotes from members of the LGBTQ+ community about their histories, futures, loves, hopes and dreams. The art installation will culminate in the World PRIDE and Stonewall 50 celebrations in New York. The flags are inspired by the protest signs from the historic Stonewall Riots which were used to spread a powerful, important message that changed the course of history. Fifty years ago the Stonewall Riots took place in the West Village in New York City. This act of retaliation and demand for respect sparked the LGBT Movement which has led to increased equality around the world.



Saturday, June 1 from 10am – 4pm

Santa Monica Pier Deck

Smorgasburg is "The Woodstock of Eating" and one of the largest open-air food markets in the country. With more than 90 food and shopping vendors, a beer garden, live DJs and more, Smorgasburg welcomes thousands of guests per week year round - and we can't wait to bring them back to the Pier for the PRIDE kick-off. We'll have special programming, decor and treats to celebrate the start of SaMo PRIDE. 


Frank DeCaro and Pandora Boxx present Drag

Wednesday, June 5 at 7pm  

MLK Jr Auditorium, Main Library 601 Santa Monica Blvd

Author Frank DeCaro, in conversation with special guest Pandora Boxx, celebrates LGBTQ+ Pride Month with the release of his new book Drag! Combing Through the Big Wigs of Show Business, an irreverent look at the history of drag queens, and their impact on pop culture and politics. A book sale and signing follows.


House Aquatic Happy Hour Pop-ups

Fridays & Saturdays, June 14, 15, 28 and 29 from 8pm - Midnight

Santa Monica Pier Aquarium

TICKETS $45 benefiting Heal the Bay

In celebration of Santa Monica City's first ever Pride, we are delighted to introduce Happy Hour Agency's House Aquatic. House Aquatic is a colorful mash-up inspired by the childlike fantasy of Pee-wee's Playhouse and the grandiose decadence of Ball culture. Guests are invited to join us for an immersive experience touching all the senses with special themed cocktails and performances. 


West Coast Rising: Gay Liberation In the Golden State

Saturday, June 15 at 3pm  

MLK Jr Auditorium, Main Library 601 Santa Monica Blvd

Celebrate LGBTQ Pride Month with a special screening of six short documentary films exploring the early days of the Gay Liberation movement in Southern California. The screening will be followed by a Q & A with filmmaker Gregorio Davila, as well as a preview of his upcoming feature length documentary L.A. A Queer History.


PRIDE on the Promenade Festival

Saturday, June 15 from 3pm – 10pm

Third Street Promenade

Celebration of the LGBTQ+ community with live theatre and musical performances, a DJ dance party, youth art project, games, Instagramable moments, an LGBTQ+ resource center, food, drinks and a signature PRIDE moment.


Cinema on the Street: "Love, Simon"

Friday, June 28 from 8pm-10pm

North end of Third Street Promenade near Wilshire

Everyone deserves a great love story, but for 17-year-old Simon Spier, it's a little more complicated. He hasn't told his family or friends that he's gay, and he doesn't know the identity of the anonymous classmate that he's fallen for online. Resolving both issues proves hilarious, terrifying and life-changing. Rated PG-13