Capturing the Rhythm of
Downtown Santa Monica
Santa Monica Centric
Meeting dates, locations set for Promenade reboot meetings
By Kevin Herrera

In 1989, Third Street Promenade opened its roadway and sidewalks to millions of people who would, over the next 30 years, shop, dine, meet with friends, enjoy live street performances, dance, laugh and make lasting memories on the acclaimed pedestrian mall. There is no doubt that Third Street Promenade is one of the most successful public spaces in the world.


But after three decades, it's time for an upgrade.


This spring, Downtown Santa Monica, Inc. invites you to our Third Street Promenade 3.0 Community Workshops. These fun, interactive meetings are designed to spark conversation as we embark on a capital improvement project that will update promenade infrastructure and design features to reinvigorate the beloved destination. Each workshop will feature guest speakers who are experts in urban design and placemaking. Understand the importance of creating and maintaining vibrant public spaces and learn about new trends in retail and customer engagement. Share your thoughts and help craft what Third Street Promenade will look like and how it will serve residents and visitors for generations to come.


Community Workshop Schedule


Wednesday, April 18

1212 Restaurant

1212 Third Street Promenade



Tuesday, May 1

The Gallery

1315 Third Street Promenade



Tuesday, May 15

1231 Third Street Promenade


 RSVP for meetings here.



The April 18 workshop will focus on the value of placemaking, from its ability to foster stronger community connections to its financial implications for businesses and local governments. Speakers include Kevin Kelley, a leader in the fields of consumer behavior, store design and retail strategy.


Kelley is a co-founding partner and principal of Shook Kelley. Although he started in Charlotte, Kevin has headed up the Los Angeles office since 2002 and serves as the principal-in-charge of retail stores, restaurants, grocery stores and leisure-related projects. He holds two degrees in architecture from the University of NC at Charlotte and has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design.


His specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their "go to market" strategies. Kelley has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences.


The May 15 workshop will feature Chris Beynon, chief development officer for MIG. Beynon has a proven track record in land use and transportation planning, general plans and specific plans, community design, transit-oriented development, design of streets and the public realm, group facilitation and consensus building and translating visions and concepts into action-oriented projects and programs. He is a national leader in the revitalizing our city centers and urban environments, directing projects that result in real change for cities throughout North America. Reflecting his passion for a wide range of city scales and geographies, Beynon has led urban planning and downtown design projects for cities such as Dallas, Charlotte, Denver, Anchorage, Boston, Los Angeles, Long Beach, Sacramento, Napa, Ocala (Florida) and Calgary (Alberta, Canada).


We look forward to introducing you to our retail expert soon.

This spring, Downtown Santa Monica, Inc. invites you to our Third Street Promenade 3.0 Community Workshops.

Kevin Herrera is a former journalist turned marketing and communication expert, beer enthusiast, cyclist, cultural observer/commentator and expert on all things Downtown Santa Monica. He is currently the sr. marketing & communication manager for Downtown Santa Monica, Inc.