Capturing the Rhythm of
Downtown Santa Monica
Santa Monica Centric
Downtown Santa Monica hosts Park(ing) Day celebration
By Kevin Herrera

Park(ing) Day is a worldwide annual event in which people are encouraged to reclaim and transform valuable urban real estate dedicated solely for the automobile into a multi-purpose gathering space for people to interact, relax and experiment. It's a day to think about the future of our downtown and how we would like to see our urban environment evolve. What is the range of possibilities for creativity in a space usually dedicated to the storage of a private vehicle?

 

To celebrate Park(ing) Day, slated for Friday, Sept. 21, Downtown Santa Monica has partnered with mobility companies Waze Carpool, Bird and Lyft, as well as the City of Santa Monica Cultural Affairs Division and Santa Monica Spoke for one of the largest Park(ing) Day activations in the region. Each will set up mini-parks along Arizona Avenue between Fourth and Second streets and feature different amenities and activities. The parklets were created according to the theme "Street of the Future."

 

Please take a seat, enjoy the mini-parks and share your thoughts on the street of the future. 

 (A man enjoys his lunch at a parklet hosted by Downtown Santa Monica, Inc. earlier this year on Wilshire Boulevard.)

 

 

Here is a brief description of each activation:

 

Waze Carpool

In Motion

 

Waze Carpool is about bringing community to people on the move. Whether heading to work or in between meetings, taking the time to stop and recharge is not easy. Our Street of the Future is to create spaces that makes it easier to keep going. Enjoy a moment for yourself and others helping you get from A to B. 

 

 

Lyft 

Flower Bomb 

 

As we move to a future where car ownership is a thing of the past, we want to spark
people's imagination of how much more beautiful and awesome our cities could be if we
weren't so dependent on these parking spots. When we change the way we move, we change the way we live.

 

 

Santa Monica Cultural Affairs Division 

Fantastical Vehicles 

 

How would you get around Santa Monica and beyond in the absence of cars? In this workshop we will be making our own fantastical miniature vehicles out of recycled materials such as cardboard, fabric, beads, bottle caps, plastic and other found objects. Your creations can be as inventive as your imagination allows. The vehicles will be incorporated into an interactive installation called "Creatures on the move!" by artist Molly Allis. The installation will be featured in Santa Monica's COAST open street festival on Sunday, Oct. 7. For more information on COAST, visit smgov.net

 

 

Bird 

Goodbye Concrete, Hello Greenery 

 

A parklet can help us get one step closer to the street of the future by providing a designated place for riders to not only park their Birds, but to also take a moment to relax and enjoy their surroundings. Rather than fighting the heat of the concrete streets, riders can relax in a comfortable, functional space, designed especially for Bird riders, bikers, and pedestrians.

 

 

Santa Monica Spoke

Loving Open Streets 

 

Santa Monica is a leader in mobility and active transportation. Santa Monica Spoke and the Santa Monica Safe Street Alliance are dedicated to education, encouragement to promote safe, livable, and sustainable streets that are welcoming to everyone and strengthen our community. Together with our partners we advocate for safer streets and invest our resources to provide education and encouragement for healthy, active and safer transportation so our mobility and transportation systems safely and equitably serve all Santa Monica residents and visitors.

 

To celebrate Park(ing) Day, slated for Friday, Sept. 21, Downtown Santa Monica has partnered with mobility companies Waze Carpool, Bird and Lyft, as well as the City of Santa Monica Cultural Affairs Division and Santa Monica Spoke for one of the largest Park(ing) Day activations in the region.

Kevin Herrera is a former journalist turned marketing and communication expert, beer enthusiast, cyclist, cultural observer/commentator and expert on all things Downtown Santa Monica. He is currently the sr. marketing & communication manager for Downtown Santa Monica, Inc. 

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